TikTok advertising has the highest emotional response and sells best

Neuro-Insight, an independent neuromarketing research source, has done an interesting study of advertising on TikTok.

The experiment was conducted in the United States with 57 laboratory followers, ages 18 to 35, and included 24 minutes of TikTok viewing per respondent, including overall platform experience and exposure to 26 advertisements.

The first stage of the experiment showed that ads on TikTok are more attractive, effective, and as a result, it was found that people who viewed ads on TikTok are most likely to make an unplanned purchase. This probability is 44% higher than that of other sites.

In addition, the percentage of engagement in content is 15% higher than that of other sites.

The second stage showed that advertising on Tik Tok is better remembered, 23% more than TV on Tik Tok-In feed and 40% more on Tik ToktopView.

The third stage showed that the content on TikTok is consumed in streams. The user continuously interacts with the videos without being distracted. This is due to the fact that the user is more immersed in the process.

My findings:

If you want to know about all the new features that TikTok introduces for business acclimatization and monetization.

-Tik Tok is not overloaded with advertising, unlike other sites.

-Tik Tok makes it necessary to scroll further, many find it difficult to break away from the process. You don't get tired of videos.

-Tik Tok is very engaging. Video content dominates, in other social networks it is 30-60%, in TikTok 99%.

-Video ads work better than text ads. Dynamics> Static. Read HubSpot Research.

-TikTok has gotten better: city geolocation, lead generation and other improvements to the ad creation process.

-Tik Tok full screen.